1945 Bock was a beer branding campaign completed for the 2014 Movemberfest beer festival. I personaly brewed a “Bock” beer which translates to goat in German. I paired that knowlege with the legend of the the billy goat curse that originated in 1945. Utilizing familiar colors and a similar type face as a popular baseball team I created a pair of posters and hand crafted a tap handle to complete this campaign. The beer earned a silver metal in Georgia and two gold medals in Florida in 2015.